Getting to school safely

Fully illustrated 36 page booklet distributed in schools and used as educational material for road safety lessons offering guidance for children and parents to help them stay safe around traffic while making the journey to school.

A second book was created giving advice on how to make journies by car safer too, as well as leaflets aimed at adults. A range of recognisable, everyday characters were created to depict different scenarios, reflecting the diversity of Bradford district’s pedestrians and road users. All artwork was in vector format meaning elements could be repositioned and reused for different purposes including standees and magnetic boards for classroom exercises.